EMG is a professional organisation and the home of EM Magazine. Headed by Editor of the UK’s Model and Talent publication Ruth Deane, alongside former international agent Cheryl Hughes, their credible and long standing in the Model and Talent industry provides a professional service for models and talented individuals looking to achieve global success. As specialists in their field they are responsible for scouting, training and placing many who have then gone on to achieve international scale success.

Meet the EMG team

Our Skills

There is nothing without honesty and integrity.
EMG Models
EM Magazine
Training and Development

Meet the Team

Ruth Deane
Ruth Deane

Editor & Creative Director

Cheryl Hughes
Cheryl Hughes

Model Training

Fay Hill
Fay Hill


Deanna Bailey
Deanna Bailey

Beauty Editor

Rhea Willet
Rhea Willet


As with any business or organisation it is more than important to know what people think of them. EMG is proud of it’s reputation for honesty, integrity and professionalism at the same time as being known for the genuine care and kindness they have for people. But don’t just take our word for it, here are a few words from people who have worked with us over the years…

“I have had the pleasure of working with EMG for around 8 years now on various projects such as scouting, judging & shows. I would recommend them to anyone wanting to work within the industry, either as a model or clients looking to work with a reputable organisation. Ruth has always posessed a very strong work ethic and has a great relationship with her models, offering guidance and really caring for their careers.” Kate Solomons, Director, ModelZed

“We have thoroughly enjoyed working with EMG over the years, for which we have judged their children’s model competitions and been introduced to several models who are still with us today, working on various high profile TV/film projects and modelling campaigns. We recommend EMG for anybody looking for proper industry advice and guidance.” Bonnie Breen, Bonnie and Betty

“Model-Union have a wonderful relationship with EMG. We find it a great platform for anyone that is considering a career in modelling. EMG work hard organising lots of model competitions and finding new faces. Model-Union are now representing four models found in just one of their model searches. These models have gone on to do magazine-commercial and catwalk jobs.” Maxine, Director at Model Union

“I have shared a great working relationship with the Every Model Group for around seven years now working on a variety of projects from model scouting and cover shoots, to then becoming one of their privileged columnists. After working in the beauty, celebrity and modelling industry for well over a decade, I have met many scammers and companies that are purely interested in making money, rather than actually helping new and established talent. That’s what is so entirely different and refreshing about the Every Model Group. They are experienced and reputable professionals whose goals are to be honest and helpful in creating successful careers within this highly coveted industry.” Fay L. Hill, Celebrity Publicity

“Working with EMG was absolutely amazing! They have stunning models who are professional and very pleasant to work with and the images produced were flawless. Ruthie is creative, talented and knows exactly what background/setting to use to create a stunning image and showcase outfits. I will definitely be working with EMG again in the future and cannot recommend them enough!” Pam, Director of Miss Pandora, Asos Marketplace

“Two years ago I won the model search that EMG hold every year and my modelling career has gone from strength to strength. The knowledge that Cheryl and Ruth hold about the industry is something that I am truly grateful for, it has helped me progress in my career enormously. Without their guidance throughout my time as a model with them I would most certainly not be where I am today and would not have as much confidence about what is expected of me in the future. True professionals and an absolute pleasure to work with.” Frankie Spooner, EMG Model

“I’ve been lucky enough to work alongside Ruth and EMG for nearly five years now. It started with me winning the EMG competition in 2011 to now writing for EM magazine. With EMG’s one-to-one guidance, expertise and industry knowledge I went on to win Miss England in 2011 and went on to place 4th in Miss World later that year. You can always count on EMG for genuine and authentic advice and tailored tuition. They understand and treat their models with respect and have their very bests interests at heart. They are more than just a regular model agency. I strongly recommend EMG if you want a genuine, friendly and strong platform into the modelling industry.” Alize Lily Mounter, model
“As a specialised agency located in Sydney Australia, we are always keen to introduce our models to internationally well known and respected Model Management Specialists and ‘The Every Model Group’ is one that have been pleased to aligned ourselves with.
The exceptional standard of model that comes from this model development with EMG only happens with years of expertise and a working knowledge of how the modelling industry works and for this EM are first class.”
Darrianne Donnelly CEO BGM Models – Sydney Australia

“I have worked with Ruth and Cheryl for around 10 years, in various capacities. Our paths originally crossed via Every Model Magazine, where I worked with Ruth on an almost daily basis. In turn this relationship meant I got to spend a lot of time with Hughes Models and working directly with Cheryl. During these years I have always found Ruth and Cheryl to be professional beyond reproach, respectful and communicative. I very much look forward to many more years of us working together in their new capacities within the Every Model Group.” — Dave Wise, Fashion and Celebrity Photographer and Director.

“I admire and respect Ruthie Deane for her knowledge and insight into the fashion and modelling world. She always has inspiring ideas and thoughts on her projects and knows how to put them to practice.” Victor Trocki Message PR

“I had the pleasure of being inducted into the modelling industry by the incredible Cheryl Hughes. With over 30 years’ experience, learning from her first hand was the best training I could have asked for. Cheryl has hands on experience in all areas of the industry and is still always ready to take on a new challenge. Her wisdom, tenacity and passion have always been an inspiration to me and I have the highest respect for her as a businesswoman. Having worked as Cheryl’s trainee, her creative director and now running my own company I never forget what I learnt from her and I am proud to call her my mentor and my friend.” Beth Willis, Director Bridge Models

“Having worked with EM Group for nearly four years now in various roles from event planning, backstage assistance to make up and photoshoots, I can say that it has been a pleasure to be able to know and work with such a wonderful company over the years who are honest, loyal and really take time for their clients and customers.” Brankica Drinic, HMU

“I was lucky enough to win the very first EMG modelling competition back in 2009 and the team helped coach and mentor me for Miss England, which I went on to win. I was fortunate to work with many top photographers and appear in the media world wide all with the help of the team at EMG. I never imagined I would score any modelling contracts but I became the face of La Senza thanks to the contacts that they have in the industry. If you are considering entering any EMG competitions I can strongly recommend them as I’ve had such a positive experience through doing so.”Kat Simpson, Miss England 2009

“I started my journey with EMG by working on an editorial shoot as head makeup artist and hair stylist. One of the shots made front cover and the others inside the mag. This to me felt like all my dreams had come true and finally I had been given some credit and recognition. From this opportunity my confidence was boosted and my self esteem was lifted and self worth heightened. From there on I was offered to write for Em Mag. This blew my mind! I was hesitant as I have struggled my whole life as I have dyslexia and ADD. But for EMG my labels were not a barrier and I took the opportunity regardless with both hands. EM Mag made what I thought was impossible – possible for me! I was given support, management, guidance and recognition. I cannot express the gratitude I have for the priceless strength I gained from this opportunity. Fear or no-fear I did it!” Danielle Kavanagh HMUA

“EMG is a wonderful platform for up-and-coming models. The experience that the Every Model Group provides is not only valuable for in the modelling industry but is valuable advice for generally being positive and productive. Through EMG I have learned how to be confident, not only in photos but in myself, and with the help of the nurturing and supportive team behind EMG, I feel I have grown more and more with each experience.” Emily Darnley, Model

“I have worked with EMG Since 2011 when I started my modelling career. Starting out in the industry can be daunting and there are good guys and bad guys out there and a lot of people that give false promises and never deliver. EMG are certainly the good guys, honest, reliable and respected. Throughout this time Ruth has not only been a mentor and helped answer any questions about the industry I have had but a very good friend.
Always on hand to help from photo shoots to working together on events.
I value our friendship and working relationship and when girls/ lads ask me how to start up a career in modelling there is only one place I point them to, Every Model Group, every time.” Jordan Williams, Male Model, Mr England 2013/2014, Mr World 2014 4th place

“We have had the pleasure of working with EMG on a number of projects. The combined experience of the team is evident and vital in this field. We were also thrilled to be featured in EM Magazine, a fantastic publication that is a great source of advice for models and supports all aspects of the industry.” Beth Willis, Bridge Models

“Ruth and Cheryl at EMG aka my ‘Model Mums’ have been great to work with. It is rare to find people in this industry who actually care about you and your well-being, which is exactly what they do, they look out for your best interests. They offer much support, guidance and advice which really helps if you are just starting out and don’t know what to expect. EMG have so much experience in this industry and with their knowledge and expertise I have really developed and grown as a model with the opportunities they have given me.” Anna B, Model

“EMG signed me after the model search competition in 2014. They have been there for me along the way and have helped build my confidence and really helped with my portfolio. I am looking forward to what’s ahead with EM Magazine and EMG.” Yasmin, EMG Model

“We have worked with EMG and EM Magazine for over eight years and have always found them to be a highly professional and credible organisation. They have a strong work ethic and strive to not only provide opportunity to associates and models but ensure that this is done with care and consideration. They are a genuine company run by honest and professional individuals.” Robert Fenton, Dynamite Models, Founder & CEO