Model Media Ltd (“we” or “us”), a company registered in England and Wales. Model Media Ltd also trades or is known as EMG, EMG Management, EMG Models & Talent and EM Magazine. Our company registration number is 05962018 and our registered office is at 1 Minerva Park, Lynchwood, Peterborough, PE2 6FT 

We are committed to protecting your personal data. This privacy policy gives you detailed information on when and why we collect your personal data, how we use it and how we keep it secure. Please read this policy carefully alongside any applicable Terms & Conditions to understand our views and practices regarding your personal data and how we will treat it.

More information can be provided on request. Definitions, and words in bold type, are defined in the Appendix at the end of this privacy policy.

Our responsibilities

For the purpose of the applicable Data Protection Legislation, we are the data controller of any personal data we process. As a data controller, we are responsible for ensuring our systems, processes, suppliers and People comply with Data Protection Legislation in relation to the personal data we handle.

We require our People to comply with this privacy policy and our Data Protection Policy when dealing with personal data.

We take Personal Data Breaches very seriously, and are required to notify the Information Commissioner’s Office in the event of such a breach.

When using, collecting and disclosing personal data, we follow the key data protection principles.

We have policies, procedures and records to demonstrate compliance with the principles.

How we collect, use, keep secure and disclose your personal data

Generally, we collect your personal data when you interact with us (for example, when entering into a relationship with us as Talent, a Client or one of our People). However, from time to time we also need to collect personal data from other third parties in connection with our relationship with you. We also look at how our users access and use our Website, so we can offer the best possible experience.

Our servers are protected using HTTP and SSL technology, so whilst your data is in our care we know it’s as secure as it can be.

When we ask another organisation to provide a service for us, we ensure that they have appropriate security measures in place. If we or our service providers transfer any information out of the European Economic Area (EEA), it will only be transferred with the correct protection in place, as stated UK law.

The internet is not a totally secure medium and you acknowledge and agree that Model Media Ltd shall not be responsible for unauthorised use, distribution, damage or destruction of personal data, except to the extent that we are required to accept such responsibility under the Data Protection Act 1998.

Transfer of Data between Jurisdictions

Personal data may be transferred to one of our Affiliate Talent Agencies for the purposes of fulfilling our obligations to our Talent and Clients. We also use a number of suppliers in connection with the operation of our business and they may have access to the personal data we process. For example, an IT supplier may see our personal data when providing software support, or a company which we use for a marketing campaign may process contacts’ personal data for us. When contracting with suppliers and/or transferring personal data to a different jurisdiction, we take appropriate steps to ensure that there is adequate protection in place and that the principles are adhered to.

Your rights

Personal data must be processed in line with an individual’s rights, including the right to:

  • request a copy of their personal data;
  • request that their inaccurate personal data is corrected;
  • request that their personal data is deleted and destroyed when causing damage or distress; and
  • opt out of receiving electronic communications from us.

Should you wish to make a request in line with your rights as an individual, please forward it to us using the contact details provided at the end of this privacy policy.

Our People must notify or inform Ruth Deane immediately if they receive a request in relation to personal data which the firm processes.

The Data Protection Legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Legislation (as applicable).


Information security is a key element of data protection. We take appropriate measures to secure personal data and protect it from loss or unauthorised disclosure or damage.

Changes to our privacy policy

Any changes we may make to this privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contacts and complaints

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our customer service team by writing to us at

You should direct all complaints relating to how the firm has processed your personal data to Ruth Deane

Our People must inform Ruth Deane immediately if they receive a complaint relating to how we have processed personal data so our complaints procedure can be followed.


Affiliate Talent Agencies: model and/or talent agencies in jurisdictions in or outside of the UK who have either:

(a)        engaged us to provide modelling and/or talent agency services on their behalf in the UK.; or

(b)        been engaged by us to provide modelling and/or talent agency services on our behalf in a jurisdiction outside of the UK.

Clients: any person, business or other organisation who engages, or is looking to engage, the services of our Talent.

Controller: a personal/organisation who determines the purpose for which, and the manner in which, any personal data is processed.

Data Protection Policy: our internal data protection policy ensures we keep personal data secure. There is restricted access to personal data including backups of personal data). We do not use cookies and only retain information from individuals who have interacted with us via email or telephone. Data is stored on a secure password protected computer.

People: all people providing services to or working for us, including but not limited to our employees, directors, members, and contractors.

Personal data: information (including opinions) which relates to an individual and from which he or she can be identified either directly or indirectly through other data which we have or are likely to have in our possession. These individuals are sometimes referred to as data subjects.

Personal Data Breach: a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed by an organisation electronically. A personal data breach may mean someone outside the organisation gets unauthorised access to personal data, but a breach can occur if there is unauthorised access within the organisation or if an employee accidentally alters or deletes personal data. In this instance once known,  immediate action will be taken by Models Media Ltd to inform relevant supervisory authorities to include the nature of the breach, number affected, type of breached records, the measures taken to mitigate the risk, and any other details.

Principles: the core data protection principles underlying the Data Protection Legislation, which specify personal data should be: processed lawfully, fairly and in a transparent manner; collected for specified, explicit and legitimate purposes; adequate, relevant and limited to what is necessary; accurate and, where necessary, kept up to date; kept for no longer than is necessary; processed in a manner that ensures appropriate security, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures. Additionally, organisations must adhere to the principal of accountability.

Process: the ‘processing’ of personal data captures a wide range of activities, and includes obtaining, recording and holding personal data and performing any operation of the personal data (including erasure/destruction).

Processor: any person (other than an employee of the data controller) who processes the data on behalf of the data controller.

Purpose: the purposes identified in the “Purpose” column of the tables in section 3 of this privacy policy (How we collect, use and disclose your personal data), as applicable.

Talent: models and/or other talent who have engaged, or are looking to engage, our modelling and/or talent agency services and are or are considering being, represented by us.

Terms and Conditions: see below

Third party: a person, organisation or other body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.


Terms & Conditions

© EM Magazine is published by Model Media Ltd. Copyright: © EM Magazine, Model Media Ltd. Reproduction of any part is prohibited except by prior written permission of the owners. The contents are considered accurate at the time of printing and online, we cannot accept liability for omissions, errors, or loss of materials. All contributors and persons mentioned or featured in both text and image formats within EM Magazine have given their permission at the time of release. All competitions and free gifts are run in conjunction with independent suppliers and fulfilment of the prize rests with the prize donor with no alternative provided by the owners of EM Magazine or Model Media Ltd should the donor fail to honour the related prize.

If you need any further information please contact

EM Code of Conduct & Ethics Standards

Our organisation believes that the reputability, conscience and level of professionalism within the modelling and entertainment industry is of paramount importance. As an independent organisation we operate a process to every applicant wishing to be accredited to us. The process consists of applicants completing a number of non-bias questions designed by subject matter experts within the industry. Upon successful completion and satisfactory answers to the questions and by agreeing to the terms and conditions of the code of conduct applicants are invited to be listed within the Every Model Industry Directory. All agents listed within the directory are required to comply with the following code of conduct, and subsequently are subject to an independent complaints procedure. Once approval has been granted by ‘Every Model’ the agent is permitted to display the EM logo in their corporate literature with the wording ‘Accredited and Approved Agent’.

This Code of Conduct is intended to give guidance alone, on the standard of service that a client should expect from those Service Providers who agree to abide by the Code. The responsibility for the prevention and control of reputability and credibility lies with the Service Provider. The guidelines outlined in this document have been designed to help clients select a competent service provider by highlighting critical areas and detailing the commitment that clients should expect from prospective service providers. Management of the Every Model Code of Conduct is monitored by an independent steering committee.

The Every Model Code of Conduct & Ethics is committed to ensuring that its business is conducted in all respects according to rigorous ethical, professional and legal standards and deems that those complying with its content agree to:

Commitment to fair business practices Commitment to honest business practices Respecting the confidentiality of information entrusted to the company Obeying the rule of law

1. The agency / industry professional, organisation, service provider, (hereafter known as ‘agent’ or ‘agency’) will act in the best interest of their client(s).

2. Agents are obliged to comply with  GDPR legislation, and to notify clients of the purpose for which Personal Data is processed.

3. Total confidentiality will be maintained in respect of personal contact details of clients, subject only to the following exceptions:

a) Disclosures with the express permission of the client(s). b) Disclosures which lead the organisation to believe that serious harm may befall a third party. c) Disclosures that would leave the agent or client liable to civil or criminal court procedure if not disclosed.

4. Child Models: Every child model registered by an agent will be licensed by their local borough council. This is a requirement under law Children and Young Persons Act 1963, The Children’s (Performances) Regulations 1968 and Television Act 1964. Any child models pictures displayed on an internet website are required to be either resized or password controlled.

5. Agents will be subject to the Every Model complaints procedure; DisclaimerEvery Model Magazine is at liberty to print details within the main body of the magazine and website, of Agents not accredited by them or those not complying with their code of conduct. This being in order to provide the industry with a non-bias and wide variety of information and relevant topics. However, only agents complying with the code of conduct shall be accredited by Every Model Magazine and listed within the Industry Directory. Every Model Magazine reserves the right to publish the removal of any agency once accredited by them should it be considered by the steering committee that they have breached the code and / or an independent complaint is considered proved as below.

Independent Complaints Procedure

Agents agreeing to abide by the Every Model Code of Conduct, and who are subsequently entered onto our database and Industry Directory, are subject to the following complaints procedure:

1. The only person who is entitled to make an official complaint about the standard of work or business of a particular agent is a client, or someone acting in the best interests of a client.

2. All complaints must be made in writing to: The Managing Director at Every Model Magazine, Model Media Ltd, Registered Office or by email to

3. The client will be sent an acknowledgement, and further information obtained if necessary. The agent will be sent a copy of the complaint and information, and asked to respond directly to ‘Every Model’.

4. Independent and impartial persons, who are not associated with ‘Every Model’, will be asked to examine the details of the original complaint together with the agent’s response, and will seek clarification where required.

5. The independent and impartial persons may: a) Find the complaint proved b) Find the complaint unproved

6. In the event that the complaint is found proved, the agent will be informed that they will: a) Have their name deleted from the Database and Industry Directory b) Not be entitled to use their accredited and associated status with Every Model. c Under no circumstances will an agent be able to use the accredited status branding such as logos in any material or on websites after the removal of accreditation.

7. In the event that the complaint is found proved, the agent will be informed of the length of time that the sanctions mentioned in paragraph 6 will apply, and any conditions required for their lifting.

8. The client, or person making the complaint, will be notified of the decision.

9. Appeal process. The client is entitled to appeal against the decision. This must be done in writing within 14 days of the decision being made.